If your vendor is a public company, listening to the quarterly earnings calls
are a great way to get some insight into what to expect from the vendor in the
short and long term -- something you won't hear from your account manager.
Take the Omniture Q4 Earnings Call on February 8.
To the investor community, Omniture portrays itself, (rightly so, I think)
as a marketing machine -- company that is poised to sell you on its growing
product suite. Not just analytics, but behavioral targeting and search engine
marketing management, as well as its Genesis integrations...
New York-based VAR Imaging 411 wants to be a single source of document imaging information and support for its clients, but the VAR itself seems to be in never-ending pursuit of new ECM-related knowledge that will help build its business. Used with permission from Business Solutions magazine..
With permission from Butler Group
Public and private sector organizations continually seek better and more efficient technology solutions for dealing with the complex mix of data, document-based, and manual processes that are used to drive day-to-day business practices in support of their customers and operational services. The eFIRST suite of products from Plexus has the capacity to address these business needs. Submitted by BancTec..
A question that surfaces with amazing regularity in the print arena is the question of performance tracking — and its essential ties to ROI. In pursuit of higher productivity, print operations upgrade to more advanced hardware technology, but can't quantify resulting improvements — or determine if fluctuations in hardware performance were the issue in the first place. Submitted by Oce North America, Commercial Printing Division..
User stories from the knowledge frontWith many consumers jittery about traveling, businesses that cater to tourism must be more careful than ever about how they spend depleted marketing dollars. To help it chart an effective marketing strategy, a large ferry company in Norway, for example, has implemented an Internet-based solution to glean better insight into customer behavior.Color Line has installed Oracle Marketing Online, one of the customer relationship management modules in the Oracle E-Business Suite. Color Line evaluated several products before choosing this solution to help it attract long-term customers to its fleet of nine ships running routes between Norway, Denmark, Sweden and Germany...
