Top 5 Enterprise 2.0 stories of 2011


At the end of the year it's interesting to look back at what was special about Enterprise 2.0 market in the past year. How enterprise apps (and services used by businesses) developed to help companies operate more efficiently. Here are the 5 most important (from our point of view) Enterprise 2.0 events and trends of 2011:

1. Salesforce was building the Socialism

During the past year Marc Benioff has been working under the slogan "Enterprise apps should be social and free." For the first time Salesforce has changed its main priority form "Cloud" to "Social". And it launched two free SaaS collaboration services: and

2. Microsoft launched Office 365

Microsoft has launched its Google Apps alternative - the online office suite Office 365. And it at once became available all over the world. Steve Ballmer said that in the SaaS-sphere Microsoft is winning, winning and winning over Google. But the most tasty customer of 2011 (GM) has chosen Google Apps.

3. Google+ (the Facebook alternative) appeared

Google has created its own social network Google+, which suddenly became popular and added headache to marketing staff. Previously, it was simple - one network Facebook. Now companies have to deal with the second. The killer feature of the new network - group video chat Google Hangouts has quickly became the perfect tool for real-time collaboration.

4. Microsoft acquired Skype and almost acquired Nokia

Microsoft has acquired Skype and Skype has disappeared from the headlines. There were almost no progress in mobile video calling or enterprise video calling. From the other hand, the competitors became more active - Fring, Tango, Viber, Google. But Microsoft has strengthened its position on the mobile market by signing the agreement with Nokia. Now we have no doubt in the future of Windows Phone, even with such a strong rivals as Andoid and iOS.

5. Gamification has emerged

The new technology that tries to make work and business more interesting - Gamification - has appeared. Game mechanics was built in a variety of business applications. And the gamification pioneer - Rypple - was eventually acquired by Salesforce.