Top 5 Enterprise 2.0 trends in 2013
What business tech events and trends were most significant in the past year? As usual, Microsoft was the main news-maker. It spent a lot of money for acquisitions, advertising of its new Office, new operating system and new tablets. Even decided to change CEO. And all this fuss - because of the onset of new business tech start-ups (which like barbarians are destroying the Roman Empire). So let's take popcorn and watch the show. Because in 2013 there were a lot of show in Enterprise 2.0. But besides the show there were also useful achievements in such fields as office, online accounting, SaaS CMS and social intranet. So, here's our version of Top 5 most interesting IT trends in 2013:
IT Business merged with Show Business
Salesforce CEO Marc Benioff finally exchanged the game in SaaS and cloud platforms to show business. Now the main function of Salesforce - is not to develop applications and platforms, but to inspire companies for creating new WOW experience for their CUSTOMERS. Meanwhile, other IT companies also implemented show business methods and stars: Alicia Keys tried to save Blackberry and Ashton Kutcher got job in Lenovo.
Office is now officially a service
This year Microsoft has decided to make the online service Office 365 the primary option of purchasing its Office suite. The traditional desktop MS Office editors became just components of this service for one of the platforms. Besides desktop components Office 365 got long-awaited mobile apps for iPhone and Android. The same story was with Apple: it launched cloud iWork and made desktop document editors for Mac and iOS it's free components.
Office 365 instead of Sharepoint
Office 365 replaced not only desktop Office, but also Microsoft's intranet solution Sharepoint. SharePoint was quietly dissolved in the new cloud office suite. The word SharePoint is almost never used in it. Instead, we see Sites, People, Newsfeed or the new brands SkyDrive and Yammer.
Microsoft instead of Blackberry
Blackberry, will probably stop producing smartphones and tablets and become the enterprise mobile security provider. It's too expensive for the stagnating company to participate in the mobile technology race, compete
with Samsung and Apple, reduce prices and to spend money on advertising
... But Microsoft still has money for these games. It acquired Nokia, produced two new tablets and now officially occupies the third place on the mobile market.
Website as a Service
Though we waited for this trend a couple of years ago, but only in 2013 SaaS services for creating business websites have become truly mass-market products. Even Office 365 and Google App Engine were used to create business sites.